Despite the EFL changing rules to make the publication of a matchday programme voluntary this season, the Hatters will continue to publish This Is Our Town - still 76 pages and still only £3!
Today's issue features captain Alan Sheehan on the new-look cover, with columns from the Irish defender, manager Nathan Jones and chairman David Wilkinson inside.
As well as welcoming our visitors from the Stadium of Light with 11 pages of info on the Black Cats, we have Hatters midfielder Luke Gambin's seven-page light-hearted guide to his Town team-mates - including this season's team photo on the centre spread.
We've also got chief recruitment officer Mick Harford - a Sunderland boy, former player and Luton Town legend - selecting his all-time best XI of players he played with in his career, as well as midfielder Luke Berry being the first to answer questions on his likes and dislikes in life in our new feature 'Hat's Life!'
Club historian Roger Wash looks back at past matches with our visitors, while physio Simon Parsell delivers his first legendary one-liners of the season in his Trick Or Treatment column, and iFollow Hatters commentator Simon Pitts pens the Hold The Back Page article.
Make sure you get your copy in the club shop or around the stadium this afternoon for £3 - or take out a programme subscription costing just £118, with cup match programmes also included in the price.
If you would like to subscribe, simply contact the ticket office on 01582 416976 or email firstname.lastname@example.org