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Advertising Opportunities at Luton Town

Fantastic opportunities to raise your brand profile and share your services with our audiences.

As Bedfordshire's only professional football club, with large numbers of passionate supporters, we are well placed to be able to offer excellent advertising opportunitied to suitable organisations who are looking to share marketing messages, or to build their brand via one or more of our channels.

Click through the accordian below to find out more about some of the advertising opportunities that we are able to offer, and please do get in touch with our commercial team if you require any further information.

Advertising opportunities


Click here to download the Digital Perimeter Board pdf


During the 2019/20 season, we had an average home league attendance of 10,048. As well all of our 2019-20 midweek games were available live on Sky Sports, providing access to large UK and International audiences.

Overseas subscribers to the Club’s live streaming service iFollow Hatters had access to all other unrestricted games, sending your brand global.

Matchday photo galleries appear on the website and social media channels, reaching hundreds of thousands each week.


To book your LED Perimeter Board package today or for more information, contact our commercial team by phone or email: 01582 411622 /


Static Perimeter Advertising Boards

Please note: There is also a cost for board production and erection.

Perimeter advertising provides your company with high impact advertising for thousands of consumers, businesses and TV viewers over the course of the season. At Kenilworth Road we offer a range of sites that provide your business with the opportunity to project your company, to your target marketplace, for at least 23 fixtures per year. This season our home league games, have seen an average attendance of 10,048 (19/20 season).

Our perimeter boards allow your company to receive full exposure and gain local newspaper coverage, not to mention many thousands of views online via our website and social media channels. Perimeter advertising offers a cost effective, high visibility form of advertising which can reach a wide and varied demographic to suit all budgets.

For more information on Perimeter Board Advertising please contact our Commercial team on 01582 411622 or email on





Our matchday programme is read by over 6,000 per home game. Edited by Press & Communications Manager - Stuart Hammonds (former Editor of the Non League Paper), and with contributions from Luton Town board members, management, players and supporters - this is a high quality publication which is regularly recognised as one of the best in the football league.

If there's one way to reach a large target market it's through our popular matchday programme. This programme makes for essential reading for any Hatters fan. For each matchday programme sold there is an estimated readership of 3 people in the ground, making it an excellent way to promote your business.

Adverts can be published as a full page or half page on a match by match basis or seasonally. Programme advertising is the perfect choice when combined with other forms of advertising and sponsorship.


  • Full page - 168mm (w) x 227mm (h)
  • Half page - 158mm (w) x 106mm (h)

Copy deadlines

Please send high resolution, CMYK print-ready .pdf files adding 3mm bleed for full page advertisments. Artwork under 5mb in size can be sent directly to Artwork over 5mb should be sent via or a similar file transfer utility.

  • Saturday programme deadline: 2 weeks prior to game taking place
  • Tuesday programme deadline:  2 weeks prior to game taking place


Matchday programme advertising prices:

  • Full page -  £450 per match 
  • Half page -  £250 per match 


Seasonal programme advertising prices:

  • Full page -  £4,200 per season
  • Half page -  £2,700 per season


 For more information on Programme Advertising please contact our Commercial team on 01582 411622 or email on

The official club website is a wealth of news and information about Luton Town, and the key touchpoint online for supporters. Our website consistently attracts in the region of 90,000 page views per month from highly engaged audiences.

We are able to offer tailored website advertising packages to suit all budgets - please contact the commercial team for further details

Utilise our average home league attendance crowd of 10,048 (Season 19/20)

With poster sites located around the ground, in toilets, supporter's bars and executive boxes, poster advertising is a great way to engage with fans seasonally or on a match by match basis

For more information on Poster Advertising please contact our Commercial team on 01582 411622 or email on