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Club News


28 January 2013

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News of the Hatters’ sensational victory over Premier League Norwich on Saturday has become international news.

The story of the first non-league side to beat a club from the Premier League went global with pages in the New York Times, Spain’s top-selling sports paper Marca, and Gazetta dello Sport in Italy all mentioning the Hatters’ unbelievable feat at Carrow Road.

International news agencies were quick to pick up the news from Norwich and soon websites in all corners of the globe - from Australia, the middle east and Africa - were explaining to their readers just how a team from England’s fifth division upset the odds to record a famous victory against a top-flight side in their own back yard. 

Closer to home, the national newspapers have heralded the Hatters’ achievement, with several pages of column inches and photographs of the jubilant players plastered across the Sunday and Monday papers. 

The attention wasn't confined to the written media, with the Hatters' feat the leading story on Sky Sports News all of Saturday evening, whilst on the radio, boss Paul Buckle, goalkeeper Mark Tyler and goal hero Scott Rendell were live on BBC Radio 5 Live within minutes of the final whistle.

Town press officer Andrew Barringer said: “To wake up on Sunday morning and see the club front page news of a national paper is all credit to the players’ herculean efforts on Saturday.

“The response to the victory has been phenomenal – even more so that our story has captured the imagination of news organisations around the world.

“There has been huge interest in the club in the wake of the win with the directors, players and manager in demand for newspaper, radio and television interviews.

“The subsequent coverage and praise has been excellent, almost overwhelming, and long may it continue.”

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