We pride ourselves on doing the right thing for you, our fans – and the environment in which you live and support us.
That is why we are delighted to introduce Reflo as our new official teamwear partner, heralding the start of a new era in our history as we look ahead to our final seasons at Kenilworth Road and our future at Power Court.
An industry-changing force in the sportswear world, Reflo will work with us to deliver not just eye-catching designs – in collaboration with the Luton Town Supporters’ Trust – but also the most sustainable set of kits in our history.
More on all of this will be revealed in the coming months. Until then, say hello to Reflo!
CEO Gary Sweet said: “Luton Town is built on passion, resilience and an incredible fanbase that deserves a kit as bold as the club itself.
“With Reflo, we’re bringing supporters kits that embody performance, innovation and sustainability.”
“As we look ahead to an exciting future, both on the pitch and in our new stadium, we’re committed to making Luton Town a club that entertains, competes at the highest level, and leads the way in protecting our planet.”
Rory MacFadyen, co-founder of Reflo, said: “We’re on a journey to becoming the most responsible sportswear brand in the world and that’s why we’ve partnered with Luton Town, a team that shares our commitment to sustainability, innovation and performance.”
“Together, we aren’t just playing the game, we’re changing it and we’re redefining what it means to wear your team’s colours.”
“Every piece of kit is crafted from recycled materials, and our innovative Reloop technology makes it recyclable.”
“Sustainability without sacrifice is possible, and the elite athletes that will wear our kit are proving that high performance and environmental responsibility go hand in hand.”
Helen Gatward, Luton Town Supporters’ Trust board member, said: “It’s been amazing to be part of the selection and design process on behalf of Hatters supporters. To be involved right from the concept and design has been really rewarding, and we look forward to watching our players wear the Reflo shirts that we have helped create.”
As we welcome Reflo to Kenilworth Road, we bid farewell to our friends at Umbro, whose famous double diamond logo we have proudly worn on our chests for the past five seasons.
We would like to thank them for their support and commitment, especially last year which saw one of the biggest demands for shirts in our recent history.
Further information about Reflo can be found here and stay tuned for more news regarding the partnership – including the designs for next season’s kits – in due course.
