Luton Town Football Club is proud to confirm the renewal of its partnership with Arriva, one of the UK’s leading bus operators, who have provided long-term support to the Club’s Academy.
As part of the partnership, Arriva provides bus travel passes for Academy players, helping them get to and from training sessions, matches, and school commitments safely and reliably. For many young Hatters, these passes are an essential part of daily life, giving them the independence to travel while focusing on their football and education.
This relationship is also a reflection of the Club’s pride in working with the brands of Luton and Bedfordshire that are most recognised by the local community. By supporting everyday journeys, Arriva continues to demonstrate how trusted businesses can enable and strengthen the communities they serve.
Jonathan Evans, Sites Manager for Arriva Luton, said: "We’re really proud to continue our partnership with Luton Town and play a small part in supporting the next generation of local talent.
"Reliable transport makes a real difference to these young players, helping them balance school, training and match commitments safely and independently. By providing travel passes for Academy players, we’re helping to make their journeys safer, easier and more reliable.
"Arriva has deep roots in this community, so it’s great to see our services helping young people progress both on and off the pitch.”
Wayne Polson, Academy Safeguarding Manager at Luton Town, said: "Ensuring the safety and wellbeing of our Academy players is at the heart of everything we do. Bus travel is a vital part of their daily routines, and with Arriva’s support, our players can get to training and school securely and responsibly. This partnership has been a huge help in giving them confidence and independence."
Ben Kensell, Chief Revenue Officer at Luton Town, said: "We’re delighted to renew our partnership with Arriva, a business that has been part of the local transport network for generations. Their backing ensures our Academy players can focus on their football and education while travelling safely every day. It’s also another example of our pride in working with the most recognisable brands of Luton and Bedfordshire - organisations who not only support the Club but play a vital role in enabling and supporting communities across the region. That alignment of values is exactly what we want to carry forward as we look ahead to Power Court."
To learn more about Luton Town FC’s partnership strategy in the build up to Power Court and beyond, contact [email protected]
