Luton Town Football Club is pleased to announce a new partnership with The Go Group, which will see its Go Privilege and Go Xchange brands join the Club as Official Concierge Partner and Official Foreign Exchange Partner respectively.
The partnership brings together two brands under the Go Group umbrella, supporting both Luton Town’s commercial objectives and its commitment to delivering premium experiences for partners, supporters and corporate clients.
Go Privilege will work closely with the Club to support concierge-led experiences across sport, travel and live events, offering access to premium hospitality, exclusive experiences and bespoke lifestyle services. The partnership enhances the Club’s growing focus on high-quality corporate engagement and premium activations, both on matchdays and beyond.
Meanwhile, Go Xchange will support the Club as its Official Foreign Exchange Partner, providing expertise in international payments and currency management. This elements of the partnership offers support across the Club’s business operations and partner network, while aligning with Luton Town’s increasing international footprint and commercial ambitions.
The partnership with the Go Group reflects Luton Town’s continued focus on building a strong, diverse partner portfolio that delivers genuine value and long-term support ahead of its move to Power Court.
Ben Tunnell, Head of Commercial at Luton Town Football Club, said: “We’re delighted to welcome the Go Group to Luton Town Football Club, with both Go Privilege and Go Xchange bringing strong, complementary propositions into our partner portfolio.
“This partnership supports our ambition to enhance the experiences we deliver to partners and supporters, while also aligning with our wider commercial and operational needs as we continue to grow the Club in the build-up to our move to Power Court.”
The Go Group Managing Director Mark Hooper said: ''We’re delighted to be partnering with Luton Town Football Club, a club with a remarkable story, strong values, and a passionate community. This partnership reflects our shared commitment to excellence, loyalty, and delivering outstanding experiences. We’re excited to support the club and its supporters while introducing Go Privilege to a wider audience.''
Director Glen Hooper added: ''We’re delighted to be entering into this new partnership with Luton Town, having previously worked with Ben Tunnell. It’s an exciting time for the club, and we’re pleased to be joining them during what we hope will be a successful period. We look forward to meeting everyone involved and building strong, long-lasting relationships.”
