Utilita Giving will once again take over Kenilworth Road when Luton Town Football Club host Lincoln City on Saturday 17th January.

The matchday will be dedicated to raising awareness of fuel and food poverty, supporting individuals and families across England, Scotland and Wales who are struggling with the rising cost of living.

The Utilita Giving takeover will feature a wide range of fundraising and engagement activity throughout the day, including the popular half-time Football Bowls challenge, a post-match online shirt auction, bucket collections and several activation points located around Kenilworth Road.

Utilita Giving will also once again partner with Luton Foodbank to host a matchday food collection point, with all donations going directly to support people in the local community experiencing food poverty. The collection point will be based at the Kenilworth Roadside of the stadium prior to kick-off, and supporters who are able to donate are warmly encouraged to do so.

Luton Foodbank are particularly in need of the following items:

• Tinned rice pudding

• Instant noodles

• Tinned meat

• Tinned custard

• Tinned vegetables

• Tinned fruit

• Fruit juice

• Dried rice

• Soup

• UHT milk

• Baked beans

• Tinned tomatoes

• Tinned fish

• Pasta sauce

• Cereal

• Teabags

• Biscuits

• Sugar

Tackling food and fuel poverty

Utilita Giving’s Executive Director, Helen Boardman, said of the Takeover Day: “We’re really grateful to Luton Town supporters who get behind our takeover days. Working with the club is a brilliant way to raise awareness of fuel and food poverty.

"Fans who visit the Utilita Giving stall can take part in a game to win a cash prize, and every point scored in our half-time Football Bowls game will see Luton Town FC and Utilita add more to the fundraising pot.”