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Club News

Supporter guide | Sheffield United (H)

All the relevant information you need for Saturday's match...

27 August 2021

Club News

Supporter guide | Sheffield United (H)

All the relevant information you need for Saturday's match...

27 August 2021

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We look forward to once again welcoming 10,000-plus fans to Kenilworth Road on Saturday for the visit of Sheffield United.

With changes to our entry systems and the recent move to becoming a cashless venue, we wish to monitor the various modifications and ensure they are working for everyone.

So thank you to those of you who took the time to respond to the questionnaire we sent out to several hundred supporters following last Saturday’s game against Birmingham.

Your feedback telling us how we can improve has been worked into our pre-match planning, and we look forward to welcoming you again tomorrow.

Please take a few minutes to read the following fans’ information guide and refresh your memory as we know the matchday routine has changed for us all in recent times.

Turnstiles will be open from 1.30pm so please arrive early and be in your seat well ahead of kick-off to avoid potential queuing.


Cashless Kenny


Kenilworth Road is now a cashless stadium, meaning all food and drink kiosks, bars and the Ticket Office are accepting card payments only.

Please ensure you bring a suitable payment method with you to avoid issues at the till when you visit.

This decision has been taken with the safety of supporters at the front of our minds and all of the information about the move to a cashless stadium and new access control measures can be found HERE and supporters’ FAQs are answered HERE.


Kenilworth Bar Congestion

Extra signage has been put in place to manage the queue away from areas that could prevent other supporters entering the ground at the Kenilworth Road end.

To help ease congestion, we would also like to remind fans that they can head straight into the stadium if queues appear long as draught beer is also available at the following internal kiosks:

  • Kenilworth Stand: Hatters Bar
  • Main Concourse: Pie Hut & Nick Owen Bar
  • Oak Stand: Oak End Bar & Oak Road Bar

This situation will continue to be reviewed after each match.


COVID-19 precautions

Supporters are advised to enter the stadium at their own risk.

An NHS Covid pass is not required to enter the ground, nor proof of a negative test. But if you are displaying symptoms, awaiting test results or have been pinged and told to self-isolate by NHS Test and Trace prior to the day of the match, please do not attend.

The NHS QR code will be available at entrances for those who choose to check-in using the NHS Covid-19 app.


Face coverings

Please do continue to wear a face covering if you feel more comfortable doing so, and please also be sensitive to others if you choose not to wear a face covering.

We would also like to emphasise that club staff also have the right to choose whether to wear a face covering or not, so please respect every individual’s decision.


Hand sanitising

There will be extra hand sanitising stations around the stadium, at kiosks and in toilets. Please make use of these at every opportunity and leave in place for others to use after you.

High touchpoint areas will also be cleaned regularly throughout the game.


Club Shops

Our town centre store on Park Street is open from 9am until 4pm on Saturdays, and 10am-4pm Monday to Friday.  

The stadium club shop remains closed for now following a recent fire, but our Retail Pod will once again be open from 12pm outside the entrance to the shop at the top of Kenilworth Road.

At this time, the Pod will only be selling 2021/22 replica shirts.

Name and number printing will not be possible on a matchday, but shirts can be taken to our Park Street store at a later date for printing.

Please note that after midday on Saturday, all Click & Collect orders due to be picked up from the Ticket Office will be available from the Pod.



Programme cover 16x9 Sheffield United graphic.png

Programmes costing £3.50 will be available from 6 sellers outside the ground and inside the stadium, in the following positions.

  • Kenilworth Apron (x3)
  • Kenilworth Road Stand – K2
  • Oak Road
  • Maple Road
  • Hatters Bar
  • Kenny Kiosk
  • Burgers & Dogs
  • Under-Stairs Kiosk
  • Nick Owen Bar
  • John Moore Lounge

Copies are also available at the Retail Pod outside the shop on Kenilworth Road, and at ALL fixed kiosks inside the ground, but not mobile units.

Sellers outside the ground will have payment machines that will accept contactless payments. They will not accept cash or American Express.

Programmes can also now be pre-ordered via our online shop and collected ahead of the game from 10am at the Park Street store or the Retail Pod at the stadium.


Golden Gamble

Tickets will be available to purchase from ALL programme sellers at £2 each  – with a vendor also visiting all hospitality areas to give everyone a chance of winning half the pot that will be drawn at half-time.


Travelling to Kenilworth Road

Kenilworth Road seats.jpg

Parking is available at Power Court A car park, and you can park up to three hours before kick-off and leave within an hour after the final whistle for £1.40.

To download your permit, simply follow these instructions:

  1. Click this link and complete the short form which includes your car’s number plate.
  2. Submit the form and click the link to download your permit which appears on the confirmation screen.
  3. Print the permit off and display it clearly on your dashboard when parking on a matchday.
  4. If you are parking on a Saturday afternoon, purchase a ticket for £1.40 from one of the machines and display it with your permit.

Alternatively, a list of public car parks can be found via the link HERE.


See you soon!

Finally, with capacity crowds now back at Kenilworth Road, we ask you to be considerate of fellow supporters and our neighbours by leaving the stadium in a patient, responsible manner.

Thank you for your support and we hope your afternoon at the Kenny is a good one!


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