Utilita Giving will take over Kenilworth Road Stadium when Luton Town host Blackburn Rovers on Saturday.
The fixture will be dedicated to raising awareness for the charity, which supports people out of fuel and food poverty across England, Scotland and Wales.
The matchday takeover will include a range of fundraising initiatives around Kenilworth Road, these include the Utilita Giving half-time bowls challenge (pictured below), a post-match online shirt auction, various activation points outside the stadium, and bucket collections.
The charity will also once again team up with Luton Foodbank to host a matchday food collection point, with all essentials donated directly supporting the local community. The food collection point will be based at the Kenilworth Road side of the stadium prior to the game, to support local people out of food poverty.
Those who can donate are welcome to make drop offs. The foods that Luton Foodbank are most in need of are:
Tinned rice pudding
Instant noodles
Tinned meat
Tinned Custard
Tinned vegetables
Tinned fruit
Fruit juice
Dried rice
Soup
UHT milk
Baked beans
Tinned tomatoes
Tinned fish
Pasta sauce
Cereal
Teabags
Biscuits
Sugar
Tackling food and fuel poverty
Chris Bell, Commercial Director at Luton Town FC, said: “We’re proud to once again be supporting Utilita Giving’s matchday takeover, which raises vital awareness and support for the challenges faced by many communities across the UK. Luton fans have thrown their incredible support behind many important charities and initiatives over the years and as a Club, we are grateful for their generosity.”
Utilita Giving’s Executive Director, Helen Boardman, added: “We really appreciate the support of the football fans who rally behind our takeover days – there are few better ways to be seen by so many people and to raise fuel and food poverty awareness than through our sporting partnerships.
“Fans who donate food or funds at the Utilita Giving stall will have the chance to spin the Wheel of Giving to win supermarket vouchers – and for every point scored in our half-time game of Football Bowls, Luton Town FC and Utilita will add money to the fundraising pot.”
One Call That’s All
A number of local Luton charities are helping to deliver Utilita Giving’s “One Call, That’s All” initiative, offering tailored support to 6,000 households over two years and ensuring that help reaches those who need it most.
The initiative provides support through Utilita Energy Hubs and the wider charity sector, ensuring that help reaches those who need it most. Whether it’s through a single point of access or localised, community-focused services, the scheme is about more than immediate relief – it’s about empowering people to build better, more financially resilient futures.
Find out more information about Utilita Giving by clicking HERE.
