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Club News



27 March 2020

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Renew online and you could win back the cost of your season ticket or a junior mascot package.

We are pleased to announce that current season ticket holders are now able to renew their season tickets online via our eticketing site. The good news is that we have frozen the price of all season tickets for supporters who choose to renew their seats during the Earlybird period – which ends as soon as the outcome of the 2019-20 campaign is decided.


The Primetime period then kicks in. If we are playing football back in League One next season, prices will remain frozen at the same price as this season. In the event that we remain in the Championship, there will be an increment on the price. The full table of prices is published below.


We are also continuing our loyalty scheme, which recognises supporters who have held a season ticket for at least two, and five or more continuous seasons.


As an added incentive to renew online this season, one adult supporter will be drawn at random to receive a full refund on the standard price of their season ticket. In addition, one lucky junior season ticket holder will receive a free non-hospitality mascot package - an unforgettable experience for any young supporter!

As in previous seasons, you are welcome to pay in full, or by instalments of either four or six months. Given the current situation with the Coronavirus, we would be very grateful if supporters could pay in full online, but we also understand that this is a challenging time for all. As such, the instalment option provides the option of spreading the payment, making your season ticket more affordable for some.

Full details of how to pay are available in our brochure – which can be downloaded as a .pdf file by clicking here. The ticket office telephone line will be open from 9:00am – 12noon on Saturday 21st should you have any urgent questions (01582 416976). Due to limitations in place as a result of the social distancing measures implemented by Government, we would be grateful if you would only call us to discuss urgent matters.

In his opening notes, Luton Town Chief Executive Gary Sweet addressed the importance of season ticket income at this time: “I make no apology to appeal to you that your commitment to buy your season ticket now will be more valuable than in any other season. With so much income lost through the inevitable loss of fixtures, events and all other income, we need cash to ensure that our Club is in the fittest shape when we all return together.”

He also paid tribute to supporters loyalty saying: “This season, we hit our cap of 7,000 season tickets for the first time - a credit to our wonderful home support. Before the Coronavirus hit, Kenilworth Road hadn’t seen an unsold seat this league season which is an amazing achievement – credit to you all. And such is your loyalty, we're confident we will see the same turnout next season too.”

We would like to take this opportunity to thank you all for your supportive comments and messages over the last few weeks. We look forward to being able to welcome you back to Kenilworth Road as soon as it is safe to do so, and in the mean time we look ahead with optimism towards the new season, and all the exciting, happy memories we can make together once more.


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