Hatters CEO Gary Sweet spoke to the local media earlier this week by video conference call, and you can watch the second part of his interview by clicking the image above.
With season ticket renewals for 2020-21 having already passed the 2,000 mark, Sweet was asked how much it means to the club in the current situation.
“I’m in love with these guys,” he replied. “I think they get it, they get that they’re going to need football, they’re going to need Luton Town when we get a little bit of normality back and actually, unless they do put their hand in their pocket at the moment, that is a vitally important component to keeping this thing alive, absolutely vitally important as that cashflow now to us is our only lifeline.
“We've got a little bit of retail happening. We've got a little bit of a couple of other projects happening, but season ticket income is all we have, so I’m sure people will forgive me if I put out another plea to please renew as soon as possible.
“I’ve been so impressed and was so grateful to those people who have added donations to those season ticket purchases and those who have bought virtual season tickets, there will be other opportunities as people have been asking if there's something else they can do. There will be other opportunities for people to give small amounts of money to the club to keep it going, in the way they get something for it. I think that’s really important.
"With regards to next season, next season will be a season, it will happen. I don't think we could sell next season’s season tickets unless we were fully confident it would happen.
“I can't tell you when it will happen. It certainly won’t kick-off on the first of August when we intended it to be, but it certainly will happen.”
For details of how to renew your season ticket online, please click here.