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Club News


Learn all about the important work of our Club charity and donate your unwanted winter clothes to the ground on Saturday.

19 November 2019

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Apologies, this video is unvailable.

Football returns to Kenilworth Road on Saturday, as we welcome Leeds United to Kenilworth Road.

The match holds extra significance too – as the dedicated match for this season’s club charity of the year, Signposts. When the Hatters take to the field, they will be wearing shirts with the Signposts logo on the front – as part of a generous gesture by home shirt sponsors Indigo Residential.

The charity will be our guests for the day, bringing a delegation of volunteers to help collect around the ground too – raising additional funds to help homeless people in Luton.

Scott Lynn, one of the directors at Indigo Residential said “With the help of the Club, we are delighted to be able to offer up our shirt sponsorship to Signposts for the home game against Leeds on Saturday.

“The Signposts logo will replace Indigo Residential on the front of the home shirt, providing them with an opportunity to expose their brand to a huge audience through such a massive Championship game. The incredible role that Signposts play in our local community too often goes under the public radar. Having recently visited their premises, and granted the opportunity to meet some of the amazing team members, residents and clients, we were privileged to experience the invaluable job they do on a daily basis, in person.”

Marketing and Communications Manager Ed Smith said “This is the fifth consecutive season that we have pledged our support to an official charity partner. During that time, we’ve helped to raise over £70,000 for these incredible organisations, and we’re hoping to raise another £20,000 this year too. It’s a lot of fun, and a great way of getting the team together, but of course there’s always a more serious side to the fundraising. This year, we’re focussing on homelessness in the Town, and the vital work that Signposts do to help provide emergency and longer-term accommodation.

“In the run up to the game this week, we’ll be publishing a number of stories on our website to help shine a light on Signposts’ work, so supporters can better understand how their generous donations are helping within the town.

“On Saturday, we’re also calling on supporters to bring in their old coats, hats, gloves and scarves in our winter clothing amnesty. We’ll pass these on to Phyl and the team to pass on to their clients – many of whom are in desperate need of warm clothes, especially at this time of year.”, he added.

Last week, a group of colleagues from the Kenilworth Road office-based staff slept-over at the ground in solidarity with Signposts’ clients, and to raise funds for the charity. Those taking part slept on the floor at the Stadium, helping to raise a fantastic £1,100 in total. Huge thanks to all of the supporters that contributed.


We’d encourage all supporters to watch Signposts’ short film above which explains more about how they’re helping homeless people.

If you would like to make a donation, you can do so via our fundraising page here:

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