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James Collins, Matty Pearson, Harry Isted and Dionne Manning from Luton Ladies make their mark and help launch three new kits worthy of the Championship.

4 May 2019

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The 2018-19 season finale is now just a few hours away, with the Hatters taking on Oxford Utd at Kenilworth Road, and making the final push to take the League One title. But with promotion to the Sky Bet Championship already confirmed, we are delighted to be able to unveil next season’s brand new Puma kits.

Each of the new designs are bold, brave and colourful – inspiring us all to make our mark on the Championship in 2019-20.


The collection starts with our signature orange kit and the sweeping Puma ‘Flux’ design with subtle orange waves. Next is our white kit, which features the Puma ‘Disrupt’ design which draws inspiration from the iconic Hatters chequered flag. Finally, our 135 year commemorative block shirt uses the colours from our first ever home kit back in 1885 and features our 135 year logo subtly printed across the back of the shirt.

Each shirt features our 135-year identity which is inspired by the Luton Town kit journey.

Our kit launch video was filmed under the Kenilworth Road stand, and features cameos from first-team players James Collins, Matty Pearson and Harry Isted as well as Dionne Manning from Luton Ladies making their mark on the walls of the Kenilworth Concourse.

Supporters with Kenilworth Road tickets will be able to see the graffiti artworks by local artist and #PowerInPaint creative director Aimi Rix for themselves from this afternoon.

All kits are available for pre-order on from today with anticipated arrival dates as follows:

  • Home: Mid July
  • White: Mid May
  • Navy: Early July

So #MakeYourMark on the Championship – and pre-order your replica shirts today.

Our thanks to Aimi Rix, videographer Chris Wyatt and our shirt sponsors Indigo Residential, Star Platforms and new Navy shirt sponsor Ryebridge Construction for their support.


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