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Fans encouraged to visit to show their support and win prizes

5 August 2017

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With the 2017/18 Sky Bet EFL season kicking off this weekend, the EFL has launched a social media campaign to celebrate the global fan-base following EFL clubs week in and week out.

Fans visiting have the opportunity to tag their location wherever they are in the world and upload an image showing their support for Luton Town. Fans will also have the opportunity to share their image across Facebook and Twitter under the hashtag #iFollowEFL.

Fans taking part and showing our colours before 4th September will be entered into a draw to win tickets to one of the Hatters' home games this season, travel and two night's accommodation, a Mitre Delta Replica EFL Football and a copy of FIFA18 Icon Addition courtesy of EA Sports, who were recently announced as an Official Partner of the EFL and the first sponsor of the ground-breaking new digital streaming service, iFollow.

It is hoped that the campaign will celebrate the truly global nature of the EFL and the amazing support clubs such as the Town receive both at home and overseas.

The 2017/18 season will see the EFL broadcast or streamed into 166 countries with a reach of almost 614 million households across Asia, Africa, the Americas, Europe, the Middle East and Oceania; reinforcing the EFL's reputation as one of the most watched competitions in world football.

In addition, the opening weekend of the season marks the first Sky Bet EFL fixtures to be live streamed on our new digital platform, iFollow Hatters, which is set to revolutionise the way Town fans overseas can follow the fortunes of Nathan Jones' squad.

Fans can find out more about iFollow Hatters by clicking here!

You will also find some FAQs for both overseas and domestic subscribers by clicking here, but if you have any further queries or need any help with your account – please contact the EFL Digital team who handle the iFollow service by any of the following methods.


Unfortunately, the club are not able to access individual accounts or handle subscriptions.


  • Email: (manned 8am-10pm, 7 days a week)
  • By the live chat tool available on the club website (manned 8am-10pm, Mon-Fri and match/event days running 3 hours before the match through to 3 hours after)
  • For billing/subscription queries only, you can phone on 0207 826 4577 (manned 8am-10pm UK hours, Mon-Fri and match/event days, running 3 hours before the match through to 3 hours after)


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