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24 March 2014

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How orange won the vote to become the Town's permanent kit colour

On Saturday we revealed the results of our shirt colour poll, which saw orange beat white in the battle to become the Hatters’ permanent shirt colours by just 400 points.

Almost 4,000 votes were cast, and 3,200 of those came from supporters on the club database who responded to an email sent last week. 54 per cent of these votes – which were worth one point – voted for orange.

Orange also came out on top in the votes cast by six hundred season ticket holders (including diamond season ticket holders and executive members), whose vote was worth two points. Orange emerged with 55 per cent of these votes.

Members of the playing and management staff, as well as directors and administration staff at the club were allocated a vote worth three points. However, in this case, white was most popular, with 56% opting for this colour.

The voting ended at midnight on Friday and were audited by Trust in Luton chairman Tony Murray on Saturday morning, who confirmed that orange was winner – and a winner chosen on points alone and regardless of potential commercial opportunities.

Town managing director Gary Sweet told “We’d like to place on record our thanks to all of the supporters who took the time to register their vote. We’ve been thrilled with the amount of votes received and the interest generated. 

“It was great monitoring the progress, too. Orange led from the off, but it was fascinating to see the late surge of white votes as the polling came to a close – especially from players, directors and staff. The poll has sparked plenty of lively debate for and against each colour, not least in the boardroom!

“In the end the final result was incredibly close with orange triumphing by just 400 points. That’s just a margin of 10 per cent of the overall votes. It just goes to show that opinion between supporters is finely divided.”

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