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Club News


4 June 2014

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Young Luton schoolchildren get World Cup fever

Over 700 children from Luton schools will come to the Kenilworth Road next week to take part in interactive assemblies run by a series of practitioners, including a rap artist, and football journalist.

In the lead-up to the start of the World Cup, Luton schoolchildren were hit with World Cup fever last week when a replica of the famous gold trophy made its way into their classrooms as part of an innovative learning project. 

The trophy is going around the town in the lead up to the ‘World Cup Week of Learning’, a joint project between local charity Unleashing Potential and the Hatters being delivered at no cost to schools. 

Unleashing Potential is a Luton-based charity that seeks to empower communities through skills development. It does this through its lifelong learning programmes in the town, as well as in Africa, through its Project Malawi initiative.

Town director David Blakeman told “We're really excited to be involved with this event. These kids are the potential Luton Town fans of the future – to be in the position of helping to boost their educational chances, at the same time as giving them an experience of the football club, is a really exciting prospect.

“The children will be able to interact with child-friendly educational practitioners, at assemblies of a type of they've never seen before. I think this shows the power of the Club to do good and to create fun.”

Nearly 30 local schools have already signed up for the event. If your school has not done so and you are interesting in doing so, email Amar Azam on

For further information about Unleashing Potential, visit

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