Back-of-shirt sponsorship enters sixth year
The Hatters will be out to make an extra impression in the Football League this year thanks to sponsorship from NICEIC and ELECSA.
The Town’s new home kit again features the NICEIC logo on the back – the sixth year in a row that the has supported the club which is local to its head office in Dunstable.
In addition, for the first time ever, the away kit for the 2014/15 season will feature NICEIC's sister brand, ELECSA, on the back.
"We are delighted to continue our long association with Luton Town," said Senior Marketing Manager at NICEIC and ELECSA, Julie Blake.
"It is particularly pleasing to have the ELECSA brand on the away shirt as this is the first time ever that brand will benefit from such high profile promotion."
"We have enjoyed a great relationship with Luton Town and we wish them all the best for the upcoming season."