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iFollow FAQs

All the information you need about the EFL's video streaming service run by EFL Digital.

If you have any further queries, please use the live chat tool in the bottom right corner of the website, or email

iFollow FAQs

The Luton Town Official App is now available on the App store and Google Play, so make sure you download it to get access to all the club news and videos on your mobile device!

Your subscription to iFollow Hatters will benefit Luton Town, with the club receivingat least 70 per cent of every package taken out.

So, for just £45 (with LTFC receiving £31.50) the new improved service will see subscribers in the UK & REPUBLIC OF IRELAND receive:

  • Live audio commentary of all matches from the Hatters’ Simon ‘Statto’ Pitts
  • Full match replays – relive the whole 90 minutes from 1am the following day
  • Video highlights – a ten-minute edit of every game with commentary from 1am
  • Behind the scenes content – interviews with the key people and full match previews and post-match reaction
  • The weekly club newsletter – all the latest news straight to your inbox

As with last season, overseas subscribers will be able to watch every Luton Town league game LIVE on iFollow as it happens – as long as the game is not chosen to be broadcast by the EFL’s international broadcast partners, including Sky Sports.

Live streams now include commentary!

Since the start of the 2018-19 season, Simon Pitts' commentary is included with the live stream, so you'll get an even better experience watching the game. In-match graphics are also now part of the live stream. 

It’s simple to sign up – just click HERE to choose your package.

If you have any questions on the service, they can be answered by the following methods:

  • By the live chat tool available on the club website (manned 8am-10pm, Mon-Fri and match/event days running 3 hours before the match through to 3 hours after)
  • Email: (manned 8am-10pm, 7 days a week)

First though, here are some FAQs answered for subscribers based in the UK & IRELAND:

What is iFollow?

iFollow offers fans based in the UK and Republic of Ireland access to live audio commentary, as well as extended highlights and exclusive behind the scenes videos in HD, across desktop, mobile, tablet and app.

How much does an iFollow subscription cost?

UK Season passes are available for £45 giving you access to content all season long, or a monthly subscription is available for £4.49 per month.

Overseas seasonal subscriptions are available for the local equivalent of £110 per season, which includes lives video streams with commentary for all available league games. 

Can I purchase a pass on a monthly basis or for a single game?

A live stream of midweek games will be available on a pay-per-view basis in the UK. A live stream will cost £10 per stream, giving you access to iFollow for 24 hours. 

What devices does iFollow work on?

iFollow is available across desktop, mobile, tablet and app.

How do I subscribe to iFollow?

Simply click here 

If I live in the UK or Republic of Ireland and subscribe to iFollow, will I be able to watch games on iFollow when travelling abroad on holiday?

No. In order to live stream games on iFollow you would need to purchase a separate pass whilst based abroad. Upon your return to the UK or Republic of Ireland, you would not then be able to watch games, but you would be able to listen to live audio match commentary on either of your passes.

What commentary will be used on iFollow?

All commentary on iFollow will come from fans favourite Simon Pitts. 

Can I purchase a pass on a monthly basis or for a single game?

International match passes are available costing just £5

What devices does iFollow work on?

iFollow is available across desktop, mobile, tablet and app. Users watching matches live on a mobile will have to use the iFollow app, which is now available  from Google Play and the App Store.

What games will fans outside of the UK and Republic of Ireland be able to watch live via iFollow?

More than 1,500 matches will be available in HD quality, with iFollow showing every EFL league match live unless that match has been selected, or ‘blacked out’, by the EFL’s overseas broadcast partners. 

PLEASE NOTE: Subscribers with overseas iFollow accounts will not be able to view lives streams of matches using their account if they are visiting the UK due to broadcasting restrictions. 

What games will fans outside of the UK and Republic of Ireland be unable to watch live via iFollow?

Games from the FA Cup, Carabao Cup and Sky Bet Play-Offs, plus the Checkatrade Trophy semi-finals and final, will not be available via iFollow. 

How do I subscribe to iFollow?

Simply click here

Can you only watch matches live, or will the footage be available on demand?

Full match footage and highlights will be available on iFollow from 1am (GMT) the day after a regular season EFL league match.

I have a different question that has not been answered. Who can I contact?

Please contact the iFollow support team using the live chat facility: