Luton Town are excited to announce that Switchshop will continue to partner with us for the upcoming season!

This 2025/26 sponsorship will see the Switchshop brand on the sleeves of all matchday playing shirts, adding that extra level of support for every game.

Switchshop were the sponsors of the away and third sleeves for the 2024/25 season, and continue to support the club by adding the home sleeve sponsorship for 2025/26.

Ben Kensell, Chief Revenue Officer at Luton Town, said: “Through speaking with James and understanding the partnership already in place with Switchshop, this made perfect sense to extend and grow the sponsorship.

“We massively appreciate the increased support and value that they continue to bring and our values and objectives are truly aligned. I am really pleased to have consistency across all three kits with Switchshop proudly positioned on the sleeve, and thank them for their brilliant support of Luton Town FC.”

James Curry, Director at Switchshop, commented: “This continued partnership reflects the importance of partnering with organisations within the communities that the Switchshop team live and operate within. The opportunity to expand our partnership with Luton Town Football Club was one which Switchshop were delighted to embrace.

“The new kits look absolutely fantastic with a true sustainable message behind it. The football club continues to reflect Switchshop's values, and we are thoroughly looking forward to cheering the club on throughout the upcoming season.”