As the eagle-eyed Hatters out there will have spotted in recent days, the club has given a boost to Luton’s town centre offering by expanding our retail presence.


Our location in the Mall has been relinquished for bigger, smart new premises in Park Street, overlooking the site that holds the key to the club’s future – Power Court.

Measuring almost 2,000 square foot, the new Luton Town shop will stock LTFC and Puma merchandise, as well as selling home matchday tickets and will also provide a larger, purpose-built area for online order fulfilment.

There are a number of special features within the shop, including a replica dugout area complete with mobile phone charging points, while fans can keep themselves entertained with a game of FIFA on our PS4 consoles available in-store.

The official opening for business is 10am on Saturday 28th September, but from 9am we will be hosting an invite-only sensory hour dedicated to supporters with autism and other disabilities.

During the quiet hour, guests will be able to browse and purchase without crowds, and TV screens will be turned off and background noise reduced to enable everyone to have an inclusive customer experience.

What’s more, anyone who parks in any of the Club’s car parks at Power Court will be able to get a refund up to the value of £2 on their parking with purchases over £20. Customers will simply need to make sure they obtain a receipt from the parking machine and present it at time of purchase.

Please support the new venture to help your club become stronger.


9am-5pm: Monday-Friday

9am-5pm: Saturday

11am-5pm: Sunday

Address: 12-14 Park Street, Luton LU1 3EP

*If you, or someone you know, would like to attend the sensory hour on Saturday morning between 9-10am, please email [email protected] to register your details.

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