We know you’re missing your matchday experience Hatters. Who wouldn’t be?


So what better way to make you feel like you are back at Kenilworth Road while stuck at home than by buying a seat in our online version of the usual matchday Golden Gamble draw…Luton’s Lucky Seat!

We are today offering you a new take on one of our favourite matchday services by asking you to help the club through this difficult time in a small way.

We have 10,000 seats inside our famous old ground and you can choose your seat number – or seats, if you’d prefer – for just £2 a go!

It’s the cheapest matchday ticket in town and it gives you a chance to win one of ten cash prizes of up to £3,000 (if all 10,000 tickets are sold).

Dependent on the number of tickets sold, the prizes available will be up to:

The winning seats will be selected at random and announced next Saturday at 3.50pm, when the Golden Gamble winner would normally be announced at half-time of a home matchday.


You can purchase your ticket by clicking HERE.


Tickets will remain on sale until 5pm on Friday 10th April 2020. Please note that a 25p booking fee applies per transaction (ie, 1 ticket = £2 + 25p a booking fee; 5 tickets = £10 + a 25p booking fee)


Luton Town are renowned throughout football for our stance on gambling sponsorship and advertising in an arena in which children are exposed, and in line with our regular matchday procedure, only those aged over 18 and registered on the club database will be able to purchase a ticket. A new account can be created but proof of age will be required to do so, and also to claim prize.

50% of the takings will constitute the prize fund, which will be a maximum of £10,000.

The prizes awarded will awarded on the below percentage of the prize pot:

The winning tickets will be selected 3pm on Saturday 11th  April 2020. Winners will be announced at 3.50pm on Saturday 11th April 2020. All winners will be contacted and details published on the club website. 25p booking fee applies per transaction.

Lucky Seat is open to Luton Town Supporters only. Luton Town members of staff are not permitted to enter.

Promoter: G.Sweet, 1 Maple Road, Luton, Bedfordshire, LU4 8AWRegistered with Luton Borough Council. Reg.No. 162914

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