Luton Town Football Club is taking its partnership with KDW Financial Planning to the next level as the St Albans based Independent Financial Advice firm becomes the new back of shorts sponsor of all matchday playing kits for 2025/26.

KDW became an Official Partner of Luton Town at the beginning of the 2024/25 season, and the club are delighted to be able to show the KDW brand on all matchday playing shorts for the upcoming season.

Ben Kensell, Chief Revenue Officer at Luton Town Football Club, said: “We are delighted to further our partnership with KDW Financial Planning and to have a back of shorts sponsor back on the playing kits.

“They are a trusted and well-respected longstanding business in the financial planning sector based in St Albans. With Gary and Helen, along with the rest of the team they are really supportive of everything we are doing in taking the club forward on and off the pitch and we thank them for their brilliant support this season and beyond. Gary Cretton, one of the Directors at KDW, added: “This is a fantastic opportunity to strengthen our relationship with LTFC and we can’t wait to be a part of the great things to come with the club.”

Helen Gilks, also a Director, added: “Having enjoyed matches with my dad and grandad over the years, it feels great to build on our already strong partnership with the club.”