Club information

Customer Charter

customer charter header photo

Luton Town is a Football Club at the heart of our community. Our mission across our club and Community Trust is to deliver excellence for our supporters, partners, and sponsors whether on the pitch, in the stadium, in our Community trust, or at our retail outlets.

We are committed to providing exciting, welcoming, safe match day experiences for all supporters regardless of age, gender, ethnicity, disability, or sexual orientation.

We are also committed to the long-term sustainability of the club and ensuring that Luton Town continues to provide support and inclusion for our local Town for generations to come.

This charter represents the club’s policy in regard to the standards the general public can expect when dealing with all aspects and departments of Luton Town football club. It is designed to provide our customers with information about the club and what we are doing to make sure we give the best possible opportunities and services we can. We will display the charter on our website and in prominent places at our venues.

1. Complaints

Complaints procedure

  • The club has an email address for those wishing to make a complaint, once we have received your complaint a dedicated team of staff will ensure it is reviewed by the correct department and that suitable action is taken. We will ensure you are given updates about how we are dealing with the issues you’ve raised.

Contact details for complaints

External complaints procedure

  • Should individuals feel that they wish to raise a concern outside of the club they can use the below suggested regulatory bodies.

  • Health and Safety – The HSE can be contacted for advice or support on 0300 003 1647

  • Safeguarding – The EFL Safeguarding team can be contacted using [email protected]

  • Football – The FA can be contacted using their website

fan photo
2. Supporters

Supporter Engagement

Who can I contact?

We have dedicated staff at the club whose job is to work alongside our fans to give them the best match day experiences.

What does the club offer supporters in terms of stadium visits?

  • Stadium visits can be arranged by contacting our fan engagement team –

    [email protected]

Does the club have a museum?

What transport links are there for visiting the stadium

How to renew

Ticket Office Opening hours

  • Monday-Friday: 10.00 to 15.00 (closed Wednesdays)

  • Saturdays Away Matchday: 0900 to 12.00 noon (closed if no fixture on Saturday)

  • Saturdays Home Matchday: 1000 to kick off and half an hour after the match finishing

Cost of Tickets

  • All pricing for the season will be advertised on the Official website and in the seasonal booklet.

Age Limits

  • Concessionary prices are available to junior supporters aged under 10, 17, 19, and 22 years, and disabled supporters. Two concessionary rates are available to senior citizens aged either over 65 or 75.

  • As well as having concessionary pricing, under 14’s must be accompanied by an Adult over the age of 19.


  • At least 5% of tickets for each game will be made available to non-season ticket holders.

Date of Sale

  • Due to the possibility of date and/or kick-off changes and in order to inform supporters with sufficient time before tickets are put on sale, the Club will aim to meet the following timeframes for home and, where possible, away matches.

  • 30 days prior to match – announce ticket prices and date of tickets going on sale

Home League Matches

  • Once a sales plan for a home fixture has been released it will detail dates for the following priority order of sale: -

  • Diamond season card holders and Exec members to purchase guest tickets

  • Memberships (1 ticket per membership)

  • General sale including guest tickets for members and season card holders

Away League Matches

  • Where the Club’s allocation of away tickets from the home Club is restricted, a priority sales order will be used.

  • Away season ticket holders

  • Diamond season card holders and Exec members

  • Season card holders

  • General sale

Cup Competitions

  • Tickets for home cup competitions are priced according to the importance of the competition and will be advertised on the Official Website.

  • For home and away cup competition matches, supporters will have the opportunity to purchase a ticket (i.e., their own seat if a home match) in the following priority sales order;

  • Diamond season card holders and Season card holders for their seat only

  • Memberships (1 ticket per member)

  • General sale including guest tickets for members and season card holders

How to renew a Season Card

  • The club will announce on the Official website and Official social media platforms when Season Cards are available for renewal. Supporters will be encouraged to renew online where possible or via email scanning the booking form.

  • The Club operates a scheme to enable supporters to pay for Season Cards by instalment interest free.

  • A deadline date for renewal will be communicated. After this date the waiting list will be contacted, or Season Cards will become available on general sale.


  • Season ticket holders receive a 10% discount in the Club Shop on full priced merchandise on production of their season ticket book.

  • Free admission to development and youth team (excluding FA Youth Cup) matches played at the stadium.

Away Tickets and Travel

  • The club will announce a sales plan for away fixtures approximately 3-4 weeks prior to the date of each away fixture. This will detail when supporters can purchase tickets.

  • There is no official coach travel available to book through the club. Travel to away games can be booked by the independent Bobbers Travel Club.


  • The Club's policy on the return and distribution of unwanted tickets is as follows:-

  • Unwanted tickets returned 24 hours prior to the kick-off for any match will receive a full refund. Tickets returned after a game has taken place will not be eligible for a refund.

Abandoned and postponed matches

  • If a match is postponed before kick-off, tickets holders are entitled to free admission to the re-arranged game, or a refund on their ticket if returned to the Ticket Office at least 24 hours before the re-arranged match. If a match is abandoned after kick-off but before half time, spectators are entitled to free admission for the re-arranged match, upon production of their ticket to the Ticket Office at least 24 hours before the re-arranged match. Away supporters should refer to the point of purchase.

Restrictions/Priority ordering

  • Most fixtures will be available on general sale. However certain games will only be available to supporters with a previous purchasing history on the ticketing database. This will be advised on each individual sales plan.

Family Stand

  • Supporters with young families are encouraged to book seats if possible in the Kenilworth lower stand blocks A/B followed by F/G.

  • This will give access to Hatters Hideout (a child-friendly room with activities).

Fixtures at full capacity

  • The club will announce when a fixture is sold out on the official website and official social media platforms.

Reduced Capacity Fixtures

  • For any reduced capacity or behind closed doors fixture the Club will provide Season Ticket holders with either (i) access to watch each relevant home match in person at the stadium; or (ii) if stadium spectator access is prevented, restricted and/or prohibited for any reason, issue you (at no additional cost) with a pass to watch the affected match(es) in question via any available official streaming platform. Any season ticket credits, or refunds will be made at the sole discretion of the Club in accordance with our credit and refund policy applicable at the relevant time. The Club will endeavour to ensure this policy is at all times reasonable, fair and clearly communicated to our season ticket holders throughout the course of the season.

Away Supporters at Luton Town

  • The Club abides by the EFL League regulations governing the allocation of tickets to visiting Clubs.

  • The Club does not charge admission prices to supporters of a visiting Club, which are higher than those charged to our own supporters for comparable seating. Concessionary rates apply to supporters of a visiting Club.

Full Terms and Conditions

  • Full ticketing Terms and Conditions are published on the official website at

3. Disabled Supporter Information

Disabled Ticketing

  • There are three disabled areas holding in total 31 disabled supporters using wheelchairs and 31 helpers. The Club also offers disabled admission to ambulant disabled supporters and their carers in all parts of the stadium. Information regarding tickets for disabled supporters can be obtained from the Ticket Office on 01582 416976.

  • A carer is available to all disabled supporters in receipt of middle or higher DLA or any level of PIP if required. (we may require proof of payments)

Disability Access Statement Luton Town Football club prides itself on being inclusive and working with all supporters. We endeavour to ensure that all fans, customers and associates at all levels of the club are treated without prejudice and with the utmost respect. The club also recognise that not all disabilities are visible. Due to the age of our stadium, we are faced with many limitations, however we will always strive to make changes or adjustments where we can. We are all Luton.

Mobility restrictions

  • Due to the age of our stadium, we would urge anybody with accessibility concerns to contact our Disability Access Officer prior to attending. [email protected]

Disability Access Officer

  • Contact Name –Michelle McGillicuddy Email: [email protected]

  • Telephone: 01582 411622

  • The Club also has an official Disabled Supporters Association who can be contacted via email at [email protected]

  • Disabled supporters may be entitled to a concessionary rate when purchasing a season ticket (Home supporters) or matchday ticket (Home or Away supporters) at Kenilworth Road. These can be purchased through the Luton Town ticket office when providing proof of middle or higher rate Disability Living Allowance or any rate of PIP. If required, our disabled supporters are also entitled to a carer free of charge on this basis.

  • Three sections of the Kenilworth Road stadium have access for supporters using wheelchairs. One is located in the Kenilworth Road end, behind the goal, one is below the David Preece Stand and the other is beside the pitch in the Main Stand enclosure. Away supporters are allocated the accessible area at the front of the Away stand in Oak Road.

  • Entry to the accessible platforms in the Kenilworth Road section and below the David Preece Stand is via the press gate in Kenilworth Road, to the left of the turnstiles and adjacent to the club shop. Wheelchair access to the Main Stand enclosure is via turnstiles on the Maple Road bridge. Ramps access is available in both of these sections.

  • If you are unsure where to sit as an ambulant supporter, then please contact the DAO or the ticket office directly.

  • Inside Kenilworth Road, we have accessible toilets and a lowered counter for service at the main refreshment kiosk, which is located underneath the David Preece stand.

  • Home fans can email the LTDSA directly at

    [email protected]

    to apply for an accessible car parking space (This is for match day spaces only NOT seasonal). Applications can be sent 14 days before the game and will close 4 days before the game. If there are more request than spaces available, then a ballot will be held 3 days before the game. The LTDSA will confirm the arrangements directly back to supporters.

  • For supporters with a visual impairment, we have a dedicated commentary service where you can borrow a receiver to listen to live match commentary. Please contact us to pre-book the equipment as soon as you can by emailing [email protected] All the information you need can be found in our guide, which you can download by clicking here.

Accessible toilet facilities

  • There are accessible toilets at either end of the Main stand at Kenilworth Road. These are accessible from both wheelchair areas.

4. Ground Regulations

Ground Regulations

  • Our club ground regulations can be found using this link

Medical Exemption Certificates

Despite the stadium's Bag Policy, the Club understands that some supporters will need to bring bags that do not meet these requirements into the stadium for medical reasons. To do so, an exemption certificate will be required. Please note, all bags with medication or equipment regardless of size will also need a medical exemption certificate.

All requests for exemption certificates must be submitted by emailing [email protected] with full details of medicine/equipment. Once approved, we will email you a copy of your certificate which you will need to print and bring with you to the match.

Please be aware that all supporters with an exemption certificate will still need to have their bags searched at the turnstiles by a steward. This will be the only way to access the stadium on a matchday if you need to bring a bag with you on medical grounds.

Prohibited items

You may not bring into the ground

Any portable container which could cause damage or personal injury;

Any knives

Fireworks or flares

Smoke canisters



Dangerous or hazardous items

Laser devices


Glass vessels



Any article that might be used as a weapon and/or compromise public safety.

Any sponsorship, promotional or marketing materials save in respect of official club merchandise and/or other football related clothing worn in good faith nor may you offer (either free or for sale by any person) any goods (including literature) of any nature without the express written approval of the Club’s management.

Any musical instruments or similar item which could be considered a nuisance or disruption to other supporters, without the prior approval from the club’s management.


  • The use of pyrotechnics has health risks, including: Serious injury, such as limb or digit removal, due to their explosive power. Loss of hearing due to noise – up to 150 decibels. Burns – pyrotechnics can burn at up to 2000 degrees C. This creates a significant burn and fire hazard. There is also the risk of loss of sight as well as possible carcinogenic effects. In rare cases the use of some types of pyrotechnic has caused the loss of life. The possession or use of pyrotechnics, including smoke devices, flares and fireworks at a football ground is strictly prohibited and considered a criminal offence under the Sporting Events (Control of Alcohol etc.) Act 1985.

Any supporter found in possession of a pyrotechnic device will receive a lifetime ban from all Luton Town Football Club Fixtures.

Bans and appeals procedure

  • In the event that a Club Ban is issued, a letter will be sent via both email and post to the individual. This will detail the reason for the Ban, the length of the ban and the opportunity to appeal.

  • An appeal against a ban may be made within 7 working days of receipt and will require grounds for the appeal to be provided to the assistant club secretary as detailed in the letter. The Assistant Club secretary will review the evidence from both the match day team and the individual to ascertain if the justification for the ban is present and any contributary factors. The outcome of which is final.

  • If overturned, the ban will be lifted immediately with no further action.

  • If upheld, the ban will remain in force till the end date at which time a letter will be sent via email and post confirming the ban has expired.

  • During a ban, attendance to ANY Luton Town FC Fixture is prohibited whether home or away, this includes Academy and Luton Ladies fixtures. Tickets may not be purchased or transferred. Attendance whilst under a ban may result in an extension of the ban or further action.

Misconduct / breach of ground regulations

  • Luton Town Football Club expects all visitors to comply with the ground regulations and to act in a responsible and law-abiding manner. Failure to comply with ground regulations may lead to immediate ejection or non-admittance to the ground for one or more fixtures. This is both at Kenilworth Road and at any other stadium that any Luton Town Football Club team may be playing at. Luton Town Football Club will support any banning orders applied by the Courts / Law enforcement agencies or other football clubs and may request a supporter to complete a behavioural commitment on return, if appropriate.

Banners and flags policy

  • Any flags or banners must not be of an offensive or political nature nor larger than 2 metre x 1 metre. Any flags or banners larger than these dimensions must meet fire resistance standard BS 5867-2 or EU equivalent and must be approved by the club management prior to attendance. Flag poles are not permitted.

Smoking policy

  • EFL stadia are smoke-free and smoking or the use of electronic cigarettes is not permitted inside the Ground.


  • Luton Town Football Club employs stewards and uses the services of stewards employed by independent contractors to support its own staff when events are held at the stadium. All stewards will have completed or be in the process of completing their Level 2 Certificate in Spectator Safety alongside the Action Counters Terrorism (ACT) awareness course and First Aid Awareness. This is in line with the SGSA and NaCTSO guidance. The role of stewards is to look after the health, safety, and welfare of visitors, as well as provide an enjoyable supporter experience.

Match Day First Aid

  • Luton Town Football Club’s main first aid facility is based in the north-west corner of the stadium, between the Oak Road and Main Stands, which is staffed by paramedics and/or St John Ambulance personnel. There is a secondary first aid location pitch side in the south-west corner of the stadium, below the David Preece Stand. At all first-team fixtures, there are 2 dedicated ambulances on site. Luton Town Football Club do have first aiders trained and available to offer first aid. However, in the presence of a St John Ambulance member of staff, they will stand down and allow the paramedic to take control of the situation. All first aid boxes and facilities that are used solely for matchday are maintained and secured by St John Ambulance. In the event of accident, illness or injury, a steward should be advised so that the appropriate assistance can be arranged quickly.

We have 2 defibrillators on permanently on site. One outside the Oak Road Ticket Office and one on the Kenilworth Road Apron.

5. Safeguarding

The club has a Senior Safeguarding manager who oversees Safeguarding at the club, Community Trust and Academy, the EFL ensure that the Senior Safeguarding Manager is suitably trained and experienced to deal with all safeguarding matters at the club.

Match day Safeguarding

The club have a specific process for dealing with Match day Safeguarding concerns and have a team of dedicated Safeguarding stewards who are experienced and trained to deal with Safeguarding incidents or concerns

Safeguarding policy

The club’s Safeguarding policy can be found here.

Who’s who

  • The club’s safeguarding contacts can be found here

Safeguarding external contacts

Allegations against staff policy

  • The club’s Safeguarding allegations against staff policy can be found


  • We work closely alongside the EFL and are committed to the Green Club initiative.

  • Our future plans are to become greener and more efficient, most of which is linked to our move to our newly built stadium at Power Court which will have things like re-usable energy / better waste management etc..

7. Retail

  • Park Street Store 12-14 Park Street, Luton, LU1 3EP

Mon-Fri 10am-4pm

Sat 9am-4pm

  • Stadium Shop Kenilworth Road, Luton, LU1 1DH

Matchday Saturdays 1pm-6pm

Midweek Games 6pm-10pm

Eric Morecambe Lounge pic
8. Hospitality

Seasonal memberships

Details of our Hospitality are available using the following link

Contact details

Match day Mascots

  • Hatters fans (aged 7-12) can have the chance to be a mascot at a Hatters home game in a truly memorable experience.

  • Home mascots are provided with a replica kit, before enjoying a kick-about on the pitch during the warm up.

  • After the warm up, mascots wait for their heroes in the tunnel. As the players come out for the match, each mascot is teamed up with a player and they help lead the team out onto the pitch before heading to their seats in the Bobbers Stand.

  • Mascots receive digital photos from the day as well as a signed, framed programme cover.

  • Booking can be made with the commercial team.

External hirer agreements

  • The club offers external hire of hospitality areas and pitch (out of season) details can be found on our website.

9. Charities

  • The club supports several local and national charities on a regular basis, including: Prostate Cancer UK, Beds Prostate Cancer support group, Keech Hospice Care, NOAH, Signposts, Level Trust, The Luton and Dunstable Charitable fund, Luton foodbank, Mind and Mind BLMK

  • Each Season a dedicated match day awareness and fundraising campaign is granted to the clubs charity of the season, the supporters charity of the season and the EFL’s Nominated charity, the Royal British Legion Poppy Appeal and the Salvation Army.

How we deal with charitable requests

  • The club will also deal with all charity donation requests that come into the club via our general enquiries e mail address [email protected]. Every request will receive a reply, but due to the volume of requests the club receives, priority is given to locally based charities that in turn benefit the community.

10. Discrimination

At Luton Town Football Club we aim to provide an enjoyable experience for all supporters and hold inclusion and anti-discrimination at the core of our values.

  • We are committed to creating an environment that welcomes and respects people from all communities, promoting equality and diversity at Kenilworth Road and its associated premises. As a Club, we recognise the nine protected characteristics (age, disability, gender reassignment, marriage, and civil partnership, pregnancy and maternity, race, religion and belief, sex and sexual orientation), under the Equality Act 2010 and will play an active role in ensuring that there is universal respect for all employees, supporters, community groups and partners.

  • The Club actively supports several equality and diversity campaigns, including Kick It Out, Level Playing Field, and Her Game Too

  • The Club commits to further developing policies and procedures which, are fully supported by the Board, and in accordance with The Football League’s Code of Practice requirements. The club has appointed an Equality Champion and Lead Officer who will develop and lead an advisory group, that will meet regularly to consult and agree upon key equality, diversity, and inclusion priorities and actions throughout the Club. The group’s remit includes developing an Equality Action Plan and the Lead Officer will report to the Board regularly.

  • The Club will ensure that every staff member, Board member, official, spectator, fan, and visiting team can be assured of an environment in which their rights, dignity and individual worth are respected, and, that they are able to work and watch football in an environment without the threat of intimidation, victimisation, harassment, or abuse.

Complaints and Compliance

  • The Club regards all forms of discriminatory behaviour, including (but not limited to) behaviour described, as this statement is unacceptable, and as such pledges to create an environment where concerns and complaints related to such behaviour can be raised without fear of any repercussions. All complaints will be investigated following the club’s internal complaints process, and where required, appropriate action will be taken against any employee, member or volunteer, spectator, or fan who is found to have violated the Equality Policy.

  • If you would like to report an incident of racism or discrimination on a match day, please use the QR code found on the back of seats or speak to your nearest Steward in the first instance. If you wish to report an incident after or outside of a matchday, or if you have experienced abuse online, contact [email protected].

  • Luton Town FC pledge to ensure that Club Staff undertake regular training in Equality, Diversity & Inclusion, and is committed to equality, inclusion, and anti-discrimination as part of The Football League’s Code of Practice. The Club will ensure that all employees have access to a range of resources, to assist with raising awareness and educating, investigating concerns, widening diversity and representation, and promoting diverse role models, This Equality Policy will be reviewed and updated, if required, on an annual basis. Signed and endorsed by the Chairman and CEO.

Legal rights

  • Discrimination has been legally defined through a series of legislative acts, including the Race Relations Act, the Sex Discrimination Act, the Disability Discrimination Act, and the Equality Act 2006. In April 2010, the Equality Act 2010 received Royal Assent. The Equality Act 2010 is a law that harmonises where possible, and in some cases extends, protection from discrimination. It applies throughout the UK and came into force in October 2010. Discrimination refers to unfavourable treatment based on characteristics, which are known as ‘protected characteristics. Under the Equality Act 2010, the protected characteristics are defined as age (employment only until 2012), disability, gender reassignment, marital or civil partnership status (employment only), pregnancy and maternity, race (which includes ethnic or national origin, colour or nationality), religion or belief, sex (gender) and sexual orientation. Under the Equality Act 2010, individuals are protected from discrimination ‘on grounds of a protected characteristic. This means that individuals will be protected if they have a characteristic, are assumed to have it, associate with someone who has it, or with someone who is assumed to have it.

Data Protection

11. Community Trust

Community Trust Charity number: 112307


  • Having been established in 2008, Luton Town FC Community Trust began with only two members of staff, The Trust has expanded in recent years to now engage with over 2000 individuals on a weekly basis.


Communities united through football, experiencing more opportunities that improve life chances and reduce health inequalities.


Use the positive influence of Luton Town FC to engage our community, creating improved health, education, employment and football opportunities.

Our Programmes

  • Premier League Primary Stars uses the inspiration of sport to connect pupils’ learning to the world around them, supporting Maths, English, PE and PSHE.

  • The Ability Counts football session are weekly pan disability sessions for 18+ young adults to make friends, train and play football and participate in multisport.

  • Mini Hatters soccer schools is an introductory football course of sessions for boys and girls of all abilities who want to have fun whilst learning football

  • Talent Identification Programme (TIPS) is weekly training to support young boys and girls’ development.

  • Welcome Through Sport - This project delivers fun and inclusive football, cricket and social enrichment sessions to support refugee and asylum seekers living in Luton and Bedfordshire.

  • Youth Development programme is for recruited boys aged between 6-16year olds from local grassroot football clubs and via our TIPS programme.

  • Secondary School Support staff working in schools supporting PSHE, PE and academic studies of secondary students.

  • Social Club aimed at members of the community to reduce social isolation and loneliness, activities include arts and crafts, topical discussion and trips to the football.

  • The Twinning Project is a partnership between HM Prison and Probation Service (HMPPS) and professional football clubs. Community Trust deliver accredited coaching and employability-based qualifications to prisoners to better prepare them for life after their release.

  • Post 16 football Education Programme, training, 1 to 2 fixtures per week plus educational studies e.g. BTEC or A-level qualifications.

  • Holiday Camps / Holiday Activities and Food (HAF) run in the school holidays. Each day is focused on a variety of skill-based exercises that are delivered in a fun and friendly environment.

  • PL Kicks engage young people aged from 8-18, sessions focus on football, sport and personal development to support community cohesion and divert young people away from any potential involvement in anti-social behaviour or crime.

  • Virtual Schools – working with young people with social workers to raise their attainment in school and attendance through mentoring and positive activity.