By Ticket Office
15-16 Season Ticketing Q & A
Luton Town v Stevenage
Sky Bet League 2
Saturday 2nd May 2015, kick-off 3pm
Supporters are reminded that tickets for our final home League 2 match of the season, against Stevenage at Kenilworth Road are, now on sale from the ticket office by phone or in person only.
Supporters will be unavailable to purchase tickets for this match online until further notice, and normal maximum purchasing limits apply. However, the Luton Town ticket office will monitor quantities of tickets sold to individuals, and will be sold dependant upon previous purchasing history on the ticket office database.
Normal matchday prices will apply and supporters are urged to buy tickets as soon as possible to avoid disappointment.
We're pleased to announce that our Early-bird season tickets are now on sale.
For a booking form, plus full information and details of season ticket benefits, as well as our new Diamond season ticket package, please download the brochure.
We’ve also put together some points by way of a Q & A to clarify our pricing strategy for next season. See below.
Q – When will season tickets be going on sale?
A – As with this season, there will be three price levels. The earlier you purchase your ticket, the cheaper it will be. The key dates for your diary are:
- Early-bird season tickets on sale from March 2nd – March 23rd
- Season ticket sales frozen – March 24th – April 2nd
- Prime time tickets go on sale 3rd April – 31st May
- Anytime tickets on sale from the 1st June onwards
Q – I’ve heard you are bringing in match categorisation. How will it work?
A – We will be introducing three categories of match ticket from 2015 / 16. Category A for games with the highest demand then category B and category C matches. We’ll have a better idea which category each match will fall into which category once the fixtures are announced for next season , but matches will be categorised in batches, at least one month in advance, with a minimum of eight category A games per season.
Q – Will categorisation affect season ticket holders?
A – No. Season ticket holders will continue to enjoy all home games regardless of the match category. Plus, if purchased during the early-bird period (2nd March – 23rd March) an adult season ticket holder will pay the same price as last season (not taking into account the loyalty discount).
Q – Why is match categorisation being introduced next season?
A – Match categorisation will be a new initiative for next season, although there are several other clubs who operate a match categorisation scheme across the Football League. There are three main reasons why we have decided to introduce this scheme.
When matches are in high demand we don’t mind admitting that we are able to increase the income for our Football club. Any additional income is vital to be able to compete in the League with ambition. We’ve been delighted to have seen a marked increase in attendances to the point where several games have been sold out. It’s an inescapable fact that this demand offers an excellent opportunity for us to bring additional revenue, which can then be used to help fund resources which enable us to achieve our ambitions.
Firstly, our primary objective is to fill every seat in the house for every game. There are other games during the season which for one reason or another are less-well attended. For the same reason, we have to look to ways of improving attendance at these games and making them more appealing to fans. Categorisation will enable us to sell individual match tickets at a slight premium for category A matches, while offering Category C tickets at a reduced rate. In turn, this will help us to retain a reduced entry price for many help supporters to get access to matches. We will also be offering a new ‘Buy-Back’ scheme
Q – What is the Buy-Back Scheme?
A – The buy-back scheme will be put in place to encourage season ticket holders to return individual tickets to the club if they will otherwise not be used. This will be available on a limited number of Category A and some Category B games, if demand for tickets is high. For each ticket returned to the club under the scheme, the season ticket holder will receive a £5 voucher to be used against 16-17 campaign season tickets.
Q – Will there be a big difference in price between the categories?
A – No. Assuming we are still in League 2 next season, our category B prices will be comparable to this season, with a small premium for category A games, and a small decrease for category C games. If (or hopefully when) we are promoted to League 1, all of our prices will show a small increase, but the same basic strategy will apply between bands.
Q – Are there any cheaper ways of coming to the games?
A – We hope that by reducing category C games, this will make our matches even more accessible to everyone. As well as category C games, we will also have the opportunity to promote lower entry prices which will enable us to boost our regular support by attracting more young fans, or reaching out to new areas.
As well as this, there are other ways to pay that will help affordability:
- We would encourage all fans to make the most of early-bird season ticket prices.
There are three ways to pay for your early-bird season ticket:
- In full by card / cash via the ticket office
- In 4-month instalments with no added fee and 0% interest
- By 8-month instalment with a small admin fee
- Purchase a season Ticket in the Oak Road end.
- We will be offering season tickets in the Oak Road End, making it our most affordable season ticket at a considerable discount.
Q – Will I still be able to buy a 5 game booklet?
A - 5 game booklet vouchers will continue to assist those that want to make a commitment to a group ticket booking. These will still be available at 10% discount of five individual ticket bookings. Although a small payment may be required when redeeming vouchers for certain categories of games.
Q – Will there be any increase to Junior, Youth or Senior ticket prices?
A – We are still putting the finishing touches to our pricing matrix, but it is likely that there will be a modest increase in prices for Junior, Youth and Senior season and matchday tickets. While we remain committed to keeping prices as low as possible for concessions, particularly for our younger followers, our research shows us that some people are abusing the concessionary rates by purchasing tickets that they are not entitled to and using the least expensive category as a form of reservation. This behaviour not only defrauds the club, it also cheats other supporters who play by the rules as eventually the shortfall has to be made up.
We are looking at ways of ensuring that fans are using the right tickets, possibly involving spot-checks at turnstiles or other schemes to actively discourage this behaviour further.