This is the new club crest that the Hatters are delighted to finally reveal after hours of tweaking!

Eagled-eyed supporters who travelled to Devon will have already seen the new design on the playing staffs' new tracksuits while those fans who have been to the previous two home friendlies may have been able to make it out on the new scoreboard.

As you can see, the badge is a modernised version of the existing crest, incorporating the town's coat of arms but with a cleaner look.

Hatters' Managing Director Gary Sweet said: "We have modernised the badge to give it a more appealing look to our fan base by giving it a stylish, crisper and cleaner make-over.

"This change to the badge is one we are updating and revolutionising the club's ever-important and growing image at a time when the club's rebirth begins with a fresh start and a clean slate on and off the pitch."

Please bare with us whilst the new crest flushes through the website assets to update the graphics.