Our official online bookmaker bet365 have priced up this season's Blue Square Premier League with the Hatters 7/4 favourites to win outright.

The Town opened up the 7/2 favourites ahead of Oxford United in the market but sustained support - for both teams - has seen the odds shorten.

Click here to back Luton - click on 'Soccer' (left-hand side of the homepage) and scroll down to 'Antepost Betting - To Win Outright'.

Furthermore, bet365 are offering new customers up to £100 free bets when they open an account.

To qualify for your £100 free bets, simply register with bet365 and place your first qualifying bet of £5 or more. You will then be entitled to a free bet to the same stake as your largest qualifying bet up to a maximum of £25.

Another free bet up to £25 is available after you've placed a further five bets with bet365, while third and fourth free bets are available in much the same way.

Click here to register with bet365 and claim your £100 free bets.