Luton Town Football Club

Luton Town FC are joining with all other EFL clubs across the country, in reinforcing a league-wide commitment to saying no to bad language and aggressive behavior in family areas on matchdays, making the matchday experience more enjoyable for all.

Junior and family attendances across the EFL has risen significantly over recent seasons, a ringing endorsement of clubs’ extensive work to reach out, attract and engage with families. Supporting all of this work is the EFL’s Enjoy the Match Campaign, an initiative that for many seasons has helped clubs to promote a zero-tolerance policy on anti-social behaviour in family areas.

The Enjoy the Match campaign can be seen across all EFL league stadia and, alongside the EFL’s Family Excellence Awards Scheme, it plays a crucial role in helping clubs to attract families and young supporters to EFL matches.

Here at Luton Town we want our fans to feel safe and part of a vibrant exciting matchday experience. We ask all supporters to encourage the players, respect the match officials and help to create a great atmosphere inside Kenilworth Road.

Our two mascots – Happy Harry, and Hatty make their way around the ground before kick off before each home game. They love posing for selfies with children over at Happy Harry’s kids zone outside the Kenilworth Road end. Kids can also use one of our ‘honesty flags’ free of charge, which are also available from Harry’s lunch shack. While they’re there, our face painter is there to help entertain young supporters.

Hatters Operations Manager Kevan Platt said: “Here at Luton Town we want our fans to have the best possible experience on a matchday. It is important that our supporters feel able to report any instances of anti-social behavior that they witness on matchdays so we can take any necessary action as required. The Enjoy the Match campaign provides supporters with the opportunity to raise any issues with the club in confidence.

 

“We are building a fan base for the future and it will always be our aim to make our fans proud of the Club.

EFL Chief Executive Shaun Harvey said, “So many of our clubs are now displaying innovative and engaging ways in which they are interacting with families and junior fans. There has never been a better time to visit your local EFL club on a matchday, and enjoy the sorts of entertainment clubs are now providing to ensure the experience stretches well beyond the ninety minutes on the pitch.

“The new club-branded Enjoy the Match campaign materials are another vital cog in the wheel to ensure that the hard work being undertaken by clubs in providing such experiences, are not undermined by unwanted anti-social behaviour in family areas. Clubs are vigilant in this area and need fans’ support to ensure everyone attending can Enjoy the Match.”